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It's fun...
the type of exercise you'll want to do everyday and feel good about doing it!
It's different...
You probably never thought you'd be exercising to this type of music.
It's effective...
It is an aerobic workout, which we all know works. But it's more fun, which make you stick with the program until you get results.
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Your Subtitle text
ZUMBA® is a fusion of Latin and International music - dance themes that create a dynamic, exciting, effective fitness system! The routines feature aerobic/fitness interval training with a combination of fast and slow rhythms that tone and sculpt the body. Zumba® utilizes the principles of fitness interval training and resistance training to maximize caloric output, fat burning and total body toning. It is a mixture of body sculpting movements with easy to follow dance steps.
___________ Ditch the workout
Join the Party___________________
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HISTORY
Celebrity fitness trainer, "Beto" Perez, stumbled upon the concept of Latin inspired fitness in his native country of Colombia (South America) in the mid 1990's. One day, he walked into his class and realized that he had forgotten his aerobics music, and his only option was to grab whatever tapes he had in his car. Beto’s tapes were comprised of the songs that he loved, the traditional Latin salsa and merengue music with which he had been raised. But it was a challenge to improvise a whole class on the spot using non-traditional aerobics music. Beto rose to the challenge and from this last-minute improvisation was born a revolutionary fitness program – Zumba®! The class soon became the most popular class at his fitness facility.
In 1999, after his success in Colombia, Beto brought the class to the United States, where he was approached by entrepreneurs Alberto Perlman and Alberto Aghion to create a global company based on the Zumba® fitness philosophy. The three young entrepreneurs then set a goal to offer Zumba® classes all over the world.
In 2002, Perlman and Aghion secured a deal with a large infomercial company to launch the concept nationwide resulting in the sale of hundreds of thousands of videos to the US market. The overwhelming response created a demand for more Zumba® instructors, and Zumba® created an instructor training program. The program was an instant success. By September 2006, there were over 2000 Zumba® instructors worldwide.
In 2003, Zumba® teamed with Kellogg's to develop a fitness campaign for the Hispanic market. Kellogg's has since expanded the campaign to five additional countries and has consistently renewed the relationship with Zumba® every year. Zumba® has been featured in over 1.5 million boxes of Special K cereal around the world.
The following year, in 2004, Zumba® launched a successful infomercial campaign in Spanish for the US Hispanic market and Latin America, increasing sales to more than 2.5 million DVD’s in over 30 countries.
Celebrity fitness trainer, "Beto" Perez, stumbled upon the concept of Latin inspired fitness in his native country of Colombia (South America) in the mid 1990's. One day, he walked into his class and realized that he had forgotten his aerobics music, and his only option was to grab whatever tapes he had in his car. Beto’s tapes were comprised of the songs that he loved, the traditional Latin salsa and merengue music with which he had been raised. But it was a challenge to improvise a whole class on the spot using non-traditional aerobics music. Beto rose to the challenge and from this last-minute improvisation was born a revolutionary fitness program – Zumba®! The class soon became the most popular class at his fitness facility.
In 1999, after his success in Colombia, Beto brought the class to the United States, where he was approached by entrepreneurs Alberto Perlman and Alberto Aghion to create a global company based on the Zumba® fitness philosophy. The three young entrepreneurs then set a goal to offer Zumba® classes all over the world.
In 2002, Perlman and Aghion secured a deal with a large infomercial company to launch the concept nationwide resulting in the sale of hundreds of thousands of videos to the US market. The overwhelming response created a demand for more Zumba® instructors, and Zumba® created an instructor training program. The program was an instant success. By September 2006, there were over 2000 Zumba® instructors worldwide.
In 2003, Zumba® teamed with Kellogg's to develop a fitness campaign for the Hispanic market. Kellogg's has since expanded the campaign to five additional countries and has consistently renewed the relationship with Zumba® every year. Zumba® has been featured in over 1.5 million boxes of Special K cereal around the world.
The following year, in 2004, Zumba® launched a successful infomercial campaign in Spanish for the US Hispanic market and Latin America, increasing sales to more than 2.5 million DVD’s in over 30 countries.
